We all know that the race is on to reach Net Zero by 2050 to stabilise the planet. Men are some of the greatest pioneers in this - the most ambitious global project ever. So how fitting that men’s eco-conscious brands are now forging ahead, making it even easier to join the race to protect the planet. Here are the men’s brands you need to know about.

Man with green coat standing on top of a rock, overlooking a mountain range and forest

Fact: the gadgets, gear and clothes you buy can change the world for better or worse. So, if planetary protection is your bag, how can you ensure it’s for the better?

Even a few years ago, that was a hard ask. But more and more pioneering brands are making shopping in a way that protects the planet rather than harming it a viable option. And we consumers are responding, with four out of five Brits making more sustainable shopping choices, according to Deloitte.

At Green Salon, we’ve consulted with sustainability experts, we’ve identified 70+ criteria to make sure that their planet-protecting claims are credible. From ocean-saving wetsuits to electric toothbrushes, we’ve put together our top picks from our new Men’s Directory in the 5 categories of Adventure, Wardrobe, Tech, Health and Home.

The secret: using many of these brands will require you to shop (and plan) less overall – so you can take control of your life whilst also taking control of your environmental footprint.

ADVENTURE

PATAGONIA

Patagonia’s water defiant Black-Hole bags will fit all of your earthly possessions and more, and will serve you well on all of your upcoming trips. But they also do sleeping bags, wetsuits, laptop bags, base layers and will kit out your entire wardrobe while sending a portion of your money to environmental restoration. What’s more, it all comes with a durability guarantee.

FINISTERRE ❀

Always pushing the boundaries of progress, Net Zero isn’t ambitious enough for Finisterre, who are striving for a net positive environmental impact. They provide durable wetsuits, fleeces, swimwear, and other gear for cold water sport. You can book repairs when you need them and shop pre-loved to maximise your planet-saving effect. Who could say no to the chance to protect the ocean while you enjoy it?

WARDROBE

ASPIGA ❀

When all is said and done, we know you love a floral shirt - and Aspiga do it best. They partner with artisans in Kenya and India, use sustainable fabrics and are working hard on their carbon footprint. What more could you ask for when looking for your next crisp linen or understated floral shirt?

BAM ❀

Have you discovered bamboo fabric yet? It’s unbelievably comfy, absorbs 5 times as much carbon as trees, needs half the land cotton needs to produce the same amount of fibre and is the ultimate performance fabric with a low score on the PONG index. (The same can not be said of Lycra.) We love BAM’s polo shirts, activewear, underwear and, of course, their super comfy, odour-eating bamboo socks.

VESTIAIRE COLLECTIVE ❀

There is no competition with pre-loved when it comes to the most sustainable way to kit yourself out. If it’s a Gucci shirt you’re after or a Louis Vuitton satchel, you’ll find it here. Vestiaire are tackling their carbon emissions and an internal taskforce ensures that diversity and equal opportunities are held to a high standard. Anybody can buy or sell clothing, shoes, bags, belts and more with Vestiaire Collective – so the chance to clear out your wardrobe and re-invent yourself is right here.

NUDIE JEANS ❀

Nudie jeans are not designed to be used a few times and thrown away - they’re meant to be well-worn and mended until they become a second skin. They offer free repairs for the products’ lifetime – so shopping Nudie means never having to think about buying jeans again. Nudie suppliers invest in energy and water-saving technologies so that they can remain at the forefront of environmental innovation.

O MY BAG ❀

Use code for GreensalonxOMB for 10% off their collections.

Discover the world of ethically made leather bags, whether it’s a wallet, bum bag, laptop case or satchel you’re after. O My Bag are hot on tracking their emissions and transparency in reporting - green flags all round.

TECH

HONEST MOBILE ❀

Use code greensalon50 for 50% off your first month with Honest Mobile.

If you want to really take control of your carbon footprint, start thinking about your tech. The technology industry emits more carbon nowadays than aviation.

Enter Honest Mobile, the world’s first carbon negative mobile network. Honest Mobile not only beats most of the competition hands-down on price but they double offset the emissions of their members’ phone use, manufacture, and daily charging through Biochar - capturing CO2 from biomass at ferocious temperatures - and Direct Air Capture - sucking CO2 out of the air in Iceland - which we think is really cool.

HEALTH

ORGANICALLY EPIC ❀

‘The least amount of impact on the earth with the greatest amount of impact on your pearls’. Organically Epic do toothbrushes, toothpaste, dental floss, and tongue cleaners without sending hordes of plastic to landfill. Plus – donate a toothbrush to refugees at checkout, and Organically Epic will match your donation.

HOME

BOWER COLLECTIVE ❀

Gentlemen, you need to know about Bower Collective. It’s one of our staple brands, and we use them religiously at Green Salon. If you never want to go shopping again for your kitchen, bathroom and cleaning stuff then sign up to their subscription service. All the products come in refillable packaging and arrive as if by magic just when you’re about to run out.

SMOL ❀

Use code GREENSALON4 for 25% of the first two paid packs of either laundry or dishwasher tabs (+ free trial pack).

Low-carbon dishwasher tablets are what makes Smol stand out, but they also do concentrated cleaning tablets, surface sprays, and laundry pods for all of your cleaning needs. And you can get 25% off your first purchase of laundry or dishwasher tablets with our special offer code. What’s not to love?

So there you go gentlemen, how to become a sustainability dream-boat in one easy guide.

If you want to know more about how to dress in sustainable style, how to seriously attack your energy bills or even how to become a Net Zero citizen and still have a life, check out how our directory works. We’re here to do the work for you.

Want to find more green brands like this? Check out our other Directories.

We vet each brand for their commitment to sustainability but we are not a certification body, nor are we auditors, and we have taken the approach that we trust brands to tell the truth about their sustainability policies, practices and plans.

Affiliate disclaimer: ❀ indicates affiliate links with brands to help fund the Directory so that we can research further sustainable brands. This does not affect the price you pay.

**Deloitte’s 2021 Sustainable Consumer Research Report

Calling all Men: here’s how to take control of your carbon footprint.